The SECRET in Think and Grow Rich

As mentioned in my last post – FREE download of Think and Grow Rich, by Napoleon Hill – the author himself claimed that there is a hidden secret in the book. This is the secret principle by which Andrew Carnegie acquired his massive fortune. Hill went on to say that ‘it’ has been mentioned at least a HUNDRED times throughout the book, though it was not directly named, because “it seems to work more successfully when it is merely uncovered and left in sight, where THOSE WHO ARE READY, and SEARCHING FOR IT, may pick it up.”


This post will attempt an analysis of the numerous opinions of what the secret in Think and Grow Rich is, and then make a final VERDICT.

Opinion 1 – Brian Kim’s Secret‘s’

In 2006, Brian Kim published an ENTIRE book to reveal this hidden secret. It’s called The Hidden Secret in Think and Grow Rich.

So Brian Kim’s secret is “have a burning desire to accomplish one major definite purpose, have faith that you will succeed, organize a definite plan and take action, never give up until you achieve your one major definite purpose, and consistency in all steps.” “Each step must be properly executed and taken in the correct sequential order on a consistent basis.”

VERDICT: Too MANY secrets. My belief has always been that the secret (and Hill never said secrets) can be revealed just by using a single PHRASE.

Opinion 2 – It’s Your Free Will

On we go to analyze the second opinion. J.D. Bloodstone, an author, thinks that it is our FREE WILL, the ability to make our own decisions and to choose our own purpose in life.

His ‘proof’:- Four paragraphs in the last chapter of Think and Grow Rich. This is the one that caught my attention:

“You have absolute control over only one thing, and that is your thoughts. This is the most significant and inspiring of all facts known to humans. It reflects our divine nature. This ability to control your thoughts is the sole means by which you may control your own destiny. If you fail to control your own mind, you may be sure you will control nothing else. Your mind is your spiritual estate. Protect and use it with care to which divine royalty is entitled. You were given your willpower for this purpose.”

VERDICT: I LIKE it. Bloodstone presented a strong and valid argument, AND it fits in with my belief that the secret is a single phrase:).

Opinion 3 – The Secret is the Law of Attraction

In case you do not know what is the Law of Attraction, it is the belief that we attract whatever we think about, good or bad. Thoughts become Things.

This is probably the most popular opinion out there. It is also similar to Opinion 2 above. You may refer to the ‘proof’ for Opinion 2, and below is another paragraph, also in the last chapter, that supports this opinion:

“Man can create nothing which he does not first conceive in the form of an impulse of thought. Following this statement, comes another of still greater importance, namely, MAN’S THOUGHT IMPULSES BEGIN IMMEDIATELY TO TRANSLATE THEMSELVES INTO THEIR PHYSICAL EQUIVALENT, WHETHER THOSE THOUGHTS ARE VOLUNTARY OR INVOLUNTARY. Thought impulses which are picked up through the ether, by mere chance (thoughts which have been released by other minds) may determine one’s financial, business, professional, or social destiny just as surely as do the thought impulses which one creates by intent and design.”

VERDICT: As with Opinion 2, this is a strong and valid argument, backed by actual paragraphs in the book.

Opinion 4 – The Secret is in ANOTHER Book!

According to Joe Vitale*, the secret to success is not to be found in Think and Grow Rich, but in Laws of Success, a different book by the same author.

You can see Vitale’s YouTube video for yourself.

VERDICT: I’m sorry, but I’ll have to respectfully disagree with Vitale on this one. If you think about it, he’s basically calling Napoleon Hill, who said that the secret is mentioned at least a hundred times throughout the book, a BIG, FAT liar!

*You may know him as one of the teachers in The Secret film. Please don’t confuse The Secret film with the secret in Think and Grow Rich!

Opinion 5 – Enough of Secrets! Let’s Wrap Things Up!

So, after much consideration, the FINAL verdict is….. The ‘secret’ is the Law of Attraction! In a way, ‘it’ can also be thought of as free will, because using your free will to control your thoughts is the sole means by which you may control your own destiny.

Click here to learn more about the Law of Attraction.

And that is all from me today. Please share if you like this post, and should you have any questions or comments regarding this topic, just let me know in the comment box below and I WILL get back to you as soon as I can!

12 thoughts on “The SECRET in Think and Grow Rich”

  1. The Law of Attraction is real!!! Unfortunately not many people know enough to take advantage of it. It’s all about your mindset.

  2. Hmm. Interesting page. I don’t think I have ever read self help books for myself but I have known people that have and as you mentioned on The Secret page, for some people they help and for others they just don’t work or they don’t believe it. Opinion 2 does make a lot of sense to me because there were times when I have experienced a battle with my conscience. Of course, Opinion 1 is true too but I found I had to fix my conscience in order to give myself confidence to go forward with something. If I have to choose then I would go with Opinion 2.

  3. Hey Clark, this is so inspiring, totally aligned with my own mindset.
    Thanks so much for sharing your vision
    Simply Awesome

  4. Thanks for this post, this has probably been one of the most important books I have ever read by far. Now I want to read it again! 😀


  5. I have long been wondering exactly what this secret is – it could be one of several possibilities. One can never be sure what it is! Very curious.

    Now you have me!

    • Hey Kat, so glad to meet a fellow self-help lover :). Well, my believe is that the ‘secret’ is the Law of Attraction. If you have a different opinion do let me know and we will discuss it!


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